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How Social Media can Enhance Your Supply Chain

Catherine Larkin

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Let’s face it: compiling a LinkedIn post or sharing an informative Facebook update is hardly likely to be number one on the priority list of a supply chain manager (SCM) or planner when it comes to operations. On any given day, their focus is on dealing with key matters such as inventory management, distribution, warehousing, supplier selections, transport costings, contract implementation, inbound and outbound logistics, to mention just a few.

But more and more supply chain companies are realising the importance of social media and the value that it can add to the supply chain. As a result of the international COVID-19 pandemic and lockdowns around the world, people are spending far more time online. This trend is set to continue going forward and consequently more supply chain companies have made the shift online.

Leveraging social media platforms like LinkedIn and Facebook can enhance visibility and transparency across all points of the supply process by relaying the most up-to-date information to as many key players as possible.  

Here are just 4 benefits that supply chain companies will enjoy by using social media:

  1. Increased Customer Engagement: Ongoing communication with customers is key to building strong, lasting, long-term relationships. Sharing information about new products, developments, new insights etc. allows your customers to feel part of the supply chain process. It gives them a sense of comfort. Social media enables also communication to take place 24/7. Supply chain companies should take advantage of social media platforms to enhance their relationships with customers.
  2. Improved Internal Communication: Social media platforms enable messages to be delivered en masse, in real time. This results in better and faster communication at all points of the supply chain and enables partners to share important information and ensure supply chain fluidity. It is a cost-effective communication solution.
  3. Increased Brand Awareness: A strong presence on social media will increase awareness of your brand. Posting regularly can do wonders to raise your company’s profile, which in turn helps to drive sales and increase profitability. A visible and easily searchable web presence is vital in helping a company tell its story, promote and announce products, and reach new customers and markets.
  4. Staying Up-to-date on Industry Trends: By following relevant news organisations, industry publications, associations, and other media outlets on social media, your company will stay up-to-date on the latest trends and developments in the industry. It also enables your company to identify new innovations, learn about best practices, and collaborate with stakeholders, peers and suppliers. Sharing insights with your team and your customers will position your organisation as an industry leader, which in turn will generate new sales and ultimately drive business growth and profits

Social media is key for supply chain success.

Logistics

Logistics Going Green

Bernita Marais

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A logistics start-up has launched eco-friendly packaging that allows online retailers to minimize their impact on the environment with last-mile deliveries. The new packaging will offer the same quality, durability, and security everyone has come to expect with an added benefit of leaving minimal impact on the environment.

In South Africa alone, billions of plastic bags are discarded every year. Clinging to trees, spreading across fences, and filling up gutters. Sadly, the logistics industry also contributes to this single-use plastic wastefulness.

Many single-use plastic items are only used for a few minutes and outlive their users for hundreds of years. Being industry disruptors within the logistics field, the logistics start-up has the privilege to address this pressing concern and pilot their new sustainable paper packaging range, which includes mailing bags, envelopes and packaging tape ensuring tough tamperproof and trusted products.

There is no denying it anymore, single-use plastic is not sustainable. By adding this paper packaging option to last-mile delivery every fulfilment strategy can be environmentally sustainable and change the logistics industry altogether.

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Logistics

Abu Qir Port Project Contract Awarded to DEME

SCN Africa

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DEME, the dredging, offshore, environmental, and infrastructure service specialists, announced that at the end of last year it secured a large dredging contract for the Abu Qir port project in Egypt.

Described as the largest ever dredging and land reclamation contract in history, the project includes the reclamation of 1 000ha of new land, the deepening of the port’s approach channel to 23m and the dredging of a turning basin to 22m. More than 150-million cubic metres will be dredged.

This ambitious megaproject creates land for the expansion and further development of Abu Qir, which boasts an ancient history and is slated to become a bustling economic hub, supplementing nearby Alexandria, in Egypt.

DEME will deploy the world’s most powerful CSD (Cutter Suction Dredger) ‘Spartacus’ on the project.

The project’s preparation has already started, with the main works set to commence in early 2021. The project is set for completion in 2023.

“We are very proud to have secured our largest ever dredging and land reclamation contract to date, and to support the Arab Republic of Egypt in its ambitions to develop a world-class project,” says DEME CEO Luc Vandenbulcke.

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Logistics

Convergence Partners acquire CTrack

SCN Africa

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Technology investor Convergence Partners has entered into an agreement with Inseego to acquire 100% of Ctrack’s operations in Africa and the Middle East.

The transaction will be the maiden investment for its third fund, the Convergence Partners Digital Infrastructure Fund (CPDIF).

Ctrack is a telematics software-as-a-service digital infrastructure platform, providing fleet management, insurance and weather telematics solutions, as well as asset tracking products, to its subscribers in Africa and the Middle East.

Convergence Partners says the business’s Internet-of-Things (IoT) and data analytics capabilities are a key component of an emerging sector in Africa and the company is a good fit with CPDIF’s strategy of identifying high-growth market players that build digital infrastructure on the continent.

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