Second-year sponsorship comes as the platform reaches 2 million TikTok views and expands its influence among South Africa’s road freight SMMEs

FNB and WesBank have renewed their sponsorship of the On The Road Podcast for a second consecutive year, backing the continued growth of one of South Africa’s most distinctive platforms dedicated to the road freight and transport SMME sector.

Hosted by Florence Musundwa, Convenor of the Road Freight SME Summit, On The Road has grown from a specialist industry podcast into a platform giving voice to the entrepreneurs, fleet owners, drivers and businesses that keep South Africa’s freight economy moving.

Florence Musundwa

The sponsorship renewal comes as the podcast reaches a significant new audience milestone, with more than 7,100 YouTube subscribers, past 300,000 YouTube views, more than 30,000 TikTok followers and 2 million TikTok views.

When the podcast entered its first sponsored year, it had approximately 800 YouTube subscribers and 2,700 TikTok followers.

The latest figures demonstrate not only audience growth, but a growing appetite for industry specific conversations that speak directly to the realities of running a transport business in South Africa and across the region.

In the 28 days to 5 October 2026, the YouTube channel recorded more than 18,500 views and approximately 1,600 hours of watch time, with nearly 58% of viewers not yet subscribed to the channel, indicating that On The Road continues to attract new audiences beyond its established community.

A Platform for the People Behind the Freight Economy

“Road freight is fundamental to the movement of goods across South Africa and the wider Southern African region, yet the experiences of the small and emerging operators who form an important part of the industry are often absent from mainstream business conversations,” explains Musundwa. “On The Road was created to change that.”

The podcast provides a platform where transport entrepreneurs can have candid conversations about cash flow, pricing, access to finance, fuel costs, fleet management, procurement, market access, regulation, cross border opportunities and the realities of building a sustainable transport business.

Its audience includes truck owners, drivers, fleet managers and other stakeholders across the road freight ecosystem. Approximately 65% of YouTube viewers are based in South Africa, with audiences also watching from Botswana, Zambia, Namibia and Kenya.

Why FNB and Wesbank are Returning

The renewal reflects a strong strategic alignment between the issues explored on On The Road and the financial and operational realities facing transport businesses.

Transport operators operate in an environment where fuel costs, fleet costs, working capital and effective fleet management can directly determine profitability and business sustainability.

FNB Fleet Services, offered and serviced by WesBank, provides solutions designed to help operators manage these pressures, including the Auto Card, which enables secure payment for fuel, oil, tolls, repairs and maintenance, as well as Fleet Online, which provides fleet owners with information to manage and monitor fleet costs.

The decision to continue the partnership reflects the value of meeting transport entrepreneurs where they are: in an environment where practical information, access to the right financial tools and informed conversations can make a material difference to business outcomes.

From Industry Challenges to Industry Opportunities

One of the defining characteristics of On The Road is its willingness to tackle difficult conversations rather than simply celebrate success stories.

Through its flagship The Reality series, the podcast has explored issues including:

• Rising fuel prices and their impact on transporters
• Cash flow, pricing and financing in trucking businesses
• Fleet management and profitability
• Procurement, public procurement reform and corruption
• The rule of law in road freight and illegal truck drivers
• Cross-border trade between South Africa and Botswana
• Rail reform and its implications for road freight
• Last mile delivery and opportunities for small courier businesses

Guests have included Gavin Kelly (The Road Freight Association), Lebo Letsoalo (African Women in Supply Chain Association and Sincpoint), Gary Marshall (SA Express Parcel Association (SAEPA), Kamogelo Mampane (Supply Chain Council SA), Jonathan Mphake, Joshua Kadish, Mesela Nhlapo (Africa Rail Industries Association), Rogers Rasetapa and Khaya Mahlangu, Oliver Naidoo (JA Auditors), Thabo Moodie (Oricred), Reneiloe Semenya (Maysene Logistics), Malesela Tloana (Alter Clique Energy) and Tshepo Mokoa (Brima Investments), alongside transport business owners who have shared candid stories of setbacks, resilience and recovery.

Building a Stronger SMME Voice in Road Freight

For Musundwa, the growth of On The Road demonstrates the need for platforms that do more than report on the transport sector. “I started On The Road because the people who keep this country moving needed a platform where they could have honest conversations about what it really takes to build and run a transport business. The response has shown us that the industry was waiting for this conversation.”

“For me, the significance of FNB and WesBank returning for a second year goes beyond sponsorship. It demonstrates that there is value in investing in platforms that understand the lived realities of entrepreneurs and create access to information, ideas and conversations that can help businesses grow.”

Musundwa believes the future of industry engagement will increasingly be shaped by platforms that allow audiences to access depth, expertise and authentic conversations on demand.

“Podcasts are becoming an important way for industries to talk to themselves. They allow people to hear from the people doing the work, understand different perspectives and access conversations when and where it suits them. We are building On The Road to become a platform that not only reflects the industry, but contributes to how the industry thinks about its future.”

Looking Ahead

The renewed partnership comes as On The Road enters its next phase of growth, with the platform continuing to expand its content across YouTube and TikTok and deepen its focus on the issues affecting transport entrepreneurs.

The ambition is clear: to build a platform that connects industry knowledge, entrepreneurial experience, financial education and market opportunity while creating a stronger and more informed voice for road freight SMMEs.

New episodes of On The Road Podcast are available on YouTube and TikTok.

Transport reform, regional trade, safer freight corridors and workforce development will take centre stage at the Chartered Institute of Logistics and Transport (CILT) Namibia, South Africa and Zimbabwe Regional Conference at Automechanika Johannesburg on 28 and 29 October 2026.

Taking place at Gallagher Convention Centre in Midrand, the conference will explore the theme “Driving Innovation: Bridging Borders for an African Future”. Its programme brings together perspectives from government, industry, professional bodies and education to examine the transport, logistics and supply chain challenges shaping regional connectivity.

With Tiro Rapoo of NEXT Gen – an interest group of CILT – as programme director, the discussions will focus on how infrastructure, regulation, technology and skills can support a more connected African transport landscape, with an emphasis on practical regional challenges. Four panels will address transport corridors, cross-border harmonisation, safety and security, and education and training.

Tiro Rapoo of NEXT Gen

“By focusing on critical corridors, standardisation, safety, and future-ready skills, the programme is structured to deliver actionable solutions that help move goods and people across our borders more efficiently and securely,” says Elvin Harris, President of the Chartered Institute of Logistics and Transport South Africa (CILTSA).

Elvin Harris, President of the Chartered Institute of Logistics and Transport South Africa (CILTSA).

Connecting Corridors and Aligning Systems

Lwazi Mboyi, CEO of the Cross-Border Road Transport Agency (C-BRTA), will address enabling cross-border road transport in Africa. Aneeqah Meyer, Manager at Ernst & Young Advisory Services, will examine economic integration, the African Continental Free Trade Area (AfCFTA) and the future of African trade.

Lwazi Mboyi, CEO of the Cross-Border Road Transport Agency (C-BRTA)

Aneeqah Meyer, Manager at Ernst & Young Advisory Services

The transport corridors panel will feature Crynos Mutendera, Senior Research Specialist at C-BRTA and Lebo Letsoalo, founder of the African Women in Supply Chain Association (AWISCA) and Sincpoint. Discussions will cover strategic road and rail corridors, reducing border delays and non-tariff barriers, and lessons from one-stop border posts. Infrastructure financing, the contribution of dry ports and inland terminals, and links between corridor development and regional industrialisation will also feature.

Crynos Mutendera, Senior Research Specialist at C-BRTA

Lebo Letsoalo, founder of the African Women in Supply Chain Association (AWISCA)

The harmonisation panel will include Jonathan McDonald, Vice Chairman of the SA Freight and Logistics Association (SAFLA), and Prisca Mayumbelo CMILT, Chairperson of CILT Namibia and a transport and urban mobility specialist. Topics include vehicle standards, customs documentation, trade facilitation systems and mutual recognition of licences, permits and professional qualifications.

Prisca Mayumbelo CMILT

“By uniting Namibia, South Africa and Zimbabwe at Automechanika Johannesburg, we are turning policy aspirations into operational realities that will accelerate trade efficiency along our shared economic corridors,” states Mayumbelo.

Safer Operations and a Future-Ready Workforce

Day two will bring a regional perspective from Dr Tapiwa Mujakachi, President of CILT Zimbabwe, followed by a keynote on generative engine optimisation from Francois Vorster, Chief Disruptor at IMS.

Dr Tapiwa Mujakachi, President of CILT Zimbabwe

Dr Mujakachi emphasises the collective purpose driving regional collaboration. “This three-way partnership demonstrates that our logistical challenges and economic destinies are deeply interconnected. Bringing our institutions and practitioners together allows us to co-create practical solutions that lower the cost of doing business and build corridor resilience for our shared future.”

The safety and security panel will include Gavin Kelly, CEO of the Road Freight Association (RFA) and Gerhard van Zyl, Group Operations Director at Professional Risk and Asset Management.

Gavin Kelly, CEO of the Road Freight Association (RFA)

Gerhard van Zyl, Group Operations Director at Professional Risk and Asset Management.

The education, training and skills panel will feature Maphefo Ano Frempong, CEO of the Transport Education Training Authority (TETA); Anton Fiets, Executive: Industry Development at the Automotive Industry Development Centre (AIDC); Professor Chengedzai Mafini, Executive Dean at Vaal University of Technology; Ronald Mlalazi, CEO of Commerce Edge; and Sandile Khoza, CEO of COSA Holdings and CILTSA Council member.

Sandile Khoza, CEO of COSA Holdings and CILTSA Council member

Professor Chengedzai Mafini, Executive Dean at Vaal University of Technology

Ronald Mlalazi, CEO of Commerce Edge

Formal sessions will be followed by lunch and dedicated opportunities to visit the Automechanika exhibition and network with exhibitors.

For more information about the conference or to register, visit: https://www.ciltsa.events/cilt-conference-at-automechanika-johannesburg/

By Gavin Kelly, CEO of the Road Freight Association

Higher Fuel Prices Pushes Transport Costs Through the Roof

Every litre of fuel consumed on South Africa’s roads reflects the underlying health of the country’s logistics economy. Changes in fuel prices have a far-reaching effect on the country’s supply chain, transport systems, the wider logistics industry as well as the pricing of goods on store shelves.

The October increase in the price of fuel reminds everyone – especially the consumer – of just how exposed the broader logistics sector is to the volatility of global oil markets. With fuel prices continuing to rise, transport companies will inevitably raise the cost of transport due to increasing pressure on operational costs.

Depending on the type of operation, routes, vehicles and specific conditions of the transport leg, fuel can be anywhere between 35% and 55% of operating costs. Fuel is one of the three largest operating costs in the transport industry, thus even small price fluctuations can have significant consequences. South Africa moves more than 80% of the land-based freight via road freight (and a large amount of the general freight on rail also uses diesel) – one can understand that highly volatile fuel prices have an effect far beyond the road freight industry.

Diesel at the Heart of Freight Costs

The October fuel price adjustment sees petrol increasing to R29,88 and R30,25 per litre (inland) which is respectively a 11,6% and 12% per litre increase, whilst diesel increases by R2,84 and R3,24 per litre, depending on the amount of sulphur – resulting in a 10% or 11% increase on the base fuel cost of between 35% and 55%.

Diesel fuels a great majority of freight movement in the country, from line haul trucks that link ports and distribution centres to small delivery vehicles supplying local markets.

Since almost every sector depends on road freight, the changes in diesel prices have an exponential and expanded effect on the logistics industry and, unfortunately, the impact of fuel costs is inevitable.

As noted earlier, fuel is one of the biggest variable expenses and it impacts both short- and long-distance operations – it affects all legs in a logistics chain, and some transporters will now face severe cash flow constraints.

Global Pressures Shaping Local Fuel Prices

Global fuel market dynamics play an enormous role in determining fuel prices – supply and demand remains very relevant in what the (global) customer is prepared to pay for a barrel of oil, as well as the perceived shortage that drives a buying spree and thus the price for a barrel. Secondly, as oil is primarily bought with US Dollars, the value of the Rand against the Dollar plays a further (in our case) negative role in resulting in more expensive fuel at the pump.

Unfortunately, the majority of the petroleum products (crude oil and refined petroleum products) consumed in South Africa is imported, and this directly results in the domestic fuel cost either rising or falling.

The October increase was primarily caused by increasing global oil prices, geopolitical concerns, a weakening Rand and the growing instability in the global supply of energy networks. The political turmoil in major oil producing countries has now caused increased volatility to the market, which has led to worries about possible interruptions to the major distribution and transportation routes.

Oil markets typically react quickly to geopolitical risks, pushing crude prices higher and driving up the cost of refined fuel products downstream. For an economy like South Africa that imports oil, the outcome is often inevitable: higher domestic energy prices.

The Ripple Effect Across Logistics

Again, the fuel price increase does not end at the pump price – once fuel prices increase, the cost of moving goods from production sites to distribution centres, and finally to retailers is all exposed to price increases.

Road freight plays a crucial role in the long-distance moving of goods among ports, factories, warehouses, and retail locations.

Freight companies need to remain financially viable, and thus transport companies must choose whether to increase their rates (by a variety of factors of either full fuel price increase or a percentage thereof), or whether they have the financial reserves to withstand the increases. The latter will place pressure on cashflow and reserves. Rate adjustments are often inevitable due to the recurring fuel price strain, even if some transport operators may temporarily withstand the cost to preserve contracts and relationships with clients.

How Operators Are Managing Volatility

The transportation sector has grown increasingly defined by the volatility of fuel prices, and many transport companies adjust by reducing the volume of fuel used – fleet managers lever telematics technology, fuel choice, optimal routing software, driver training, new engine / vehicle technologies, congestion and standing time minimisation / avoidance and even load sharing.

Environmentally friendly driving techniques, better vehicle maintenance, and more sophisticated logistics planning are now essential resources for controlling operating expenses. 

Fuel adjustment methods have been incorporated in several transport contracts, enabling operators to partially compensate for the rapid price changes without disrupting long-term commitments. These approaches may reduce the effects of the rising fuel prices; however, they are not sufficient to eradicate them.

Navigating an Uncertain Road Ahead

The fuel price increase illustrates how vulnerable the country’s transport sector is to international energy trends.

Unfortunately, it is difficult to completely rule out further fuel price increases – already there are indicators are that South Africa is heading towards further fuel price increases in November, should the tensions in the Middle East not be resolved. The ongoing geopolitical tension and the surge in risk, coupled with the supply and demand factor, adaptability will continue to be vital for South Africa’s freight sector.

Transport companies’ strategies for navigating this increasingly unstable operating environment will continue to be shaped by limiting fuel use, enhancing operational efficiency, and preparing for unpredictability.

One thing is certain: In a country that is dependent on road freight, such as South Africa, every adjustment in the price of diesel has consequences extending past the petrol pump, it goes deep into the transport systems that keep the country running.

Gavin Kelly, CEO of the Road Freight Association