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Why Customs Harmonisation is Critical for SME growth

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International freight cargo ship traveling across a map of the world.
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Africa has no shortage of trade ambition. As the African Continental Free Trade Area (AfCFTA) gains momentum, the bigger question is whether businesses can move goods across borders quickly enough, predictably enough and at a cost that turns that ambition into real growth. While the agreement has laid the foundation for a more connected market, businesses only realise its benefits when goods can move efficiently across borders.

“We’ve made important progress at a policy level with initiatives like AfCFTA, but the benefits are often diluted by operational friction,” says Nelson Teixeira, managing director of operations for Sub-Saharan Africa, FedEx,. “For many companies, particularly small and medium enterprises (SMEs), the reality is that cross-border trade can still be more complex than it needs to be. Different customs requirements, inconsistent documentation processes, and lengthy border procedures continue to add cost and delay shipments.”

For South African SMEs looking to expand into new markets, those challenges have a direct impact on growth. South Africa sits at the base of vital trade routes, such as the North-South Corridor, which connects Southern Africa to East Africa. A business may have demand for its manufactured goods or agricultural products beyond its home market, but navigating customs requirements, compliance obligations and border processes can quickly become a barrier to scaling.

Teixeira also highlights logistics as one of the most important enablers of intra-African trade. Trade agreements can open markets, but they don’t move goods. In practice, it comes down to reliable supply chains, efficient transport corridors and borders that function the way they should. This is especially crucial for South African exporters who are increasingly looking to leverage regional opportunities to manage domestic economic pressures.

The rise of e-commerce has made this even more apparent. As more businesses sell to customers across borders through digital platforms, expectations around delivery speed, visibility, and reliability have shifted significantly.

“The customer experience doesn’t end when someone clicks ‘buy’,” says Teixeira. “It extends all the way to delivery. Businesses need logistics solutions that give them the confidence to reach customers wherever they are, without creating additional complexity.”

A delayed shipment is more than a logistics issue. For many smaller businesses, it can mean delayed revenue, or even lost customers and missed repeat sales opportunities. Improving border efficiency, in that sense, has a very real impact on competitiveness.

According to Teixeira, a large part of the solution lies in greater alignment between customs processes, regulatory requirements, and digital systems across the region.

“Standardisation may sound like a policy discussion, but its impact is very practical,” he explains. “When customs procedures are simpler and more consistent, businesses spend less time navigating paperwork and more time focusing on growth.”

This is particularly important for SMEs, many of which do not have dedicated compliance teams or specialist resources.

“Large organisations can invest heavily in trade compliance capabilities,” says Teixeria. “Smaller businesses often don’t have that luxury. That’s why simplifying processes and providing the right kind of support is so important.”

As customs authorities across South Africa and the continent continue to modernise their operations, technology is becoming a bigger part of the solution. Governments are investing more in automation, digital platforms and intelligence-driven processes designed to improve visibility, strengthen compliance, and reduce delays at ports of entry and border crossings.

Across the region, customs authorities are investing in digitisation and automation to improve compliance, visibility, and border efficiency. The private sector is evolving alongside these developments.

Beyond moving goods, logistics providers are increasingly expected to help businesses navigate complex cross-border requirements and manage compliance more effectively. FedEx, for example, continues to invest in digital tools and solutions designed to simplify international trade for businesses of all sizes.

Rather than leaving businesses to figure out the complexities of international shipping on their own, FedEx has focused on integrating digital tools that simplify the entire process. By providing comprehensive support, from preparing shipments and managing documentation to streamlining import clearance, FedEx helps businesses of all sizes overcome the administrative hurdles of cross-border trade. For e-commerce businesses, this means having access to cost effective, reliable international shipping options that take the friction out of reaching global customers. Furthermore, FedEx continues to enhance its delivery networks to support exporters. For instance, enhancements to International Priority services are helping South African exporters reach key global markets within two to three business days.

Teixeira also emphasised the importance of collaboration between governments, regulators, and the private sector to address the challenges that continue to slow trade across the continent. In many cases, delays aren’t caused by a single issue at the border itself, but by inefficiencies elsewhere in the supply chain, including duplicated inspections, fragmented systems, and limited coordination between different authorities.

No single organisation will unlock Africa’s trade potential on its own,” he says. “It takes governments modernising customs, businesses investing in digital readiness and logistics providers helping connect markets more seamlessly. When those pieces come together, trade becomes faster, simpler, and far more accessible.”

As African economies become increasingly interconnected, logistics is playing a far greater role than simply moving goods from one place to another. It’s becoming a critical part of how businesses access new markets, compete more effectively, and grow beyond their home base.

“The opportunity for South African businesses is enormous,” Teixeira concludes. “The focus now should be on making trade easier to navigate so that more businesses can take advantage of the opportunities that exist, both within Africa and beyond.”

Nelson Teixeira, managing director of operations for Sub-Saharan Africa, FedEx

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Freight Forwarding

What More Private Investment Could Mean for South Africa’s Freight Network

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South African yellow and grey trains parked in a service yard.

South Africa’s freight challenges are not confined to one port, railway line or logistics facility. They stem from a network that must move goods between farms, factories, warehouses, ports and international markets, often through infrastructure that has struggled to keep pace with demand.

That is why private investment in logistics infrastructure deserves attention beyond the value of any individual transaction.

Absa’s reported expansion of its financing support for logistics infrastructure developer Newlyn Group to R5.1 billion raises a broader question: can private capital help close the gaps between the different parts of South Africa’s freight network?

The answer will depend less on the amount invested than on where the money goes, how projects connect to existing infrastructure, and whether the resulting facilities improve the movement of cargo.

The Problem is Not Simply a Lack of Warehouses

South Africa has logistics facilities across its major industrial and commercial centres. However, warehouse capacity alone does not resolve the challenges facing the freight system.

A warehouse may provide valuable storage space, but its usefulness depends on what happens outside its gates. If trucks face congestion, rail services are unreliable, or port operations are delayed, the warehouse becomes another holding point in an already disrupted chain.

The more important investment is in infrastructure that connects different activities.

This includes logistics parks near industrial centres, facilities linked to rail terminals, storage close to ports, and sites that allow cargo to move between road and rail without unnecessary handling or additional journeys.

The value lies in the connection. A facility that is properly integrated into the wider network can help businesses plan movements more efficiently and reduce the number of disconnected steps between origin and destination.

Why Multimodal Infrastructure Matters

Road freight remains essential because it offers flexibility and can reach locations that are not served directly by rail. It is particularly important for first-mile and last-mile movements.

Rail, however, can play a different role by moving larger volumes over longer distances. When the two modes are connected effectively, businesses can use each where it makes the most operational and economic sense.

This is the thinking behind multimodal logistics infrastructure.

Cargo could move by truck to a rail-linked facility, travel longer distances by rail, and then return to road freight for final delivery. Warehousing and storage positioned around these connections can support consolidation, distribution and export activity.

This model does not eliminate the need for trucks. It can, however, reduce the pressure on road freight by giving operators more options for moving cargo through the network.

For South Africa, that matters because freight costs are influenced not only by fuel and vehicle expenses, but also by delays, empty running, congestion, repeated handling and unreliable schedules.

Durban Shows Why the Connections Matter

The Durban–Gauteng corridor illustrates the challenge.

Cargo moving through the Port of Durban must travel between the coast and the country’s major industrial and distribution centres. That movement depends on a combination of port operations, rail infrastructure, road freight, warehouses, terminals and inland distribution facilities.

If one part of the corridor performs poorly, pressure is often transferred elsewhere. Delays at a port can affect truck scheduling. Rail constraints can push more cargo onto roads. Congestion can increase turnaround times and raise operating costs for transporters.

Investment in facilities near the port or along important freight routes could improve the way cargo is staged, stored and transferred. These facilities, however, will only deliver their full value if they are supported by reliable road access, functioning rail connections and efficient port operations.

This is the important distinction between building logistics infrastructure and improving logistics performance.

Private Capital Cannot Fix the Entire Network

Private investment can provide funding for new facilities, equipment, technology and development capacity. It can also introduce commercial pressure to improve service delivery and make better use of assets.

However, private logistics developments remain dependent on the wider transport system.

A privately financed rail terminal cannot operate effectively if the rail network lacks capacity. A modern warehouse cannot compensate for severe port delays. A logistics park may still struggle if road access is congested or surrounding infrastructure is inadequate.

Private investment should therefore not be viewed as a replacement for public infrastructure reform. It is one part of a wider system that includes Transnet, municipalities, road authorities, port operators, rail infrastructure managers, freight customers and logistics companies.

The strongest projects will be those planned with these dependencies in mind.

The Timing is Significant

South Africa is pursuing changes to its freight logistics system, including private-sector participation in port operations and the opening of the rail network to third-party operators.

These reforms could create opportunities for infrastructure developers and financial institutions. As more operators enter the market, supporting facilities such as terminals, storage, maintenance sites and cargo-handling infrastructure will become increasingly important.

But the relationship works both ways. New infrastructure can support reform by making it easier for different operators to access the network. At the same time, the success of those facilities will depend on whether the reforms improve the underlying network.

Coordination will therefore matter as much as the availability of finance.

The Real Measure Will Be Better Cargo Movement

The significance of a large logistics financing facility should ultimately be measured by what it changes on the ground.

Does it reduce unnecessary truck movements? Does it make rail a more practical option for freight customers? Does it improve access to ports, reduce handling delays or help exporters move goods more predictably?

These are the outcomes that matter to manufacturers, retailers, exporters, transport operators and consumers.

Private capital has an important role to play in South Africa’s freight recovery. But investment figures alone do not improve a supply chain. The real opportunity lies in using that capital to build the connections the country’s logistics network has been missing.

For South Africa, the bigger test is whether investments like this can help move the country from isolated logistics projects towards a more connected, reliable and competitive freight system.

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Preparing South Africa’s Logistics Industry for 2030, Focused on Compliance, People, and Sustainability.

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Man using a tablet with a futuristic view of the logistics world as a freight ship, plane and trucks travel in the background.

By Harry Dimo, HR Director, BIL & Lawrence Aldworth, National Compliance and Risk Manager, BIL

Ask most logistics leaders what sustainability means, and the conversation quickly turns to emissions, electric vehicles and carbon reporting. While those issues matter, they’ve also created one of the industry’s biggest blind spots. Sustainability has become an environmental conversation when it should be a business one.

The logistics businesses that will thrive beyond 2030 will not simply be those with the lowest carbon footprint. They will be the organisations that embed sustainability into every aspect of their operations, from developing their people and embracing innovation to strengthening governance, ensuring compliance and building resilience.

For Harry Dimo, HR Director at Bidvest International Logistics, that journey starts with people: “We’re assessing the competencies required now and in the future so we can begin upskilling employees for where the business is going, not just where it is today.”

As automation, digitalisation and artificial intelligence continue to reshape supply chains, organisations must prepare employees to work alongside these technologies rather than be displaced by them. Future-ready businesses are identifying tomorrow’s skills today, investing in continuous learning and equipping people to adapt as customer expectations and business needs evolve. Investing in future capability is every bit as important as investing in greener technology.

“When people hear sustainability, they immediately think environmental. But sustainability is much broader than that. It’s about environmental, social and governance principles working together to create a business that is built to last,” says Lawrence Aldworth, National Compliance and Risk Manager at Bidvest International Logistics.

That broader definition is becoming increasingly important as customers raise their expectations. Organisations are no longer evaluated solely on price, service and operational capability. Increasingly, customers are assessing the environmental, social, and governance (ESG) maturity of companies, making responsible business practices a key competitive differentiator. Businesses that fail to evolve risk being excluded from future opportunities rather than simply falling behind competitors.

Sustainability is therefore not another initiative sitting alongside the business. It is the framework through which the business operates. Environmental responsibility protects natural resources. Good governance builds trust, accountability and resilience, while investment in people ensures organisations can respond to changing technologies, customer expectations and market demands.

Innovation and compliance are equally important. By empowering employees to contribute ideas and embrace technology, organisations create a culture of continuous improvement that strengthens operational performance, enhances customer outcomes and increases employee engagement.

As Harry explains: “Leadership can define the vision for the future, but it is our people who bring that vision to life every day. Preparing them for what comes next is one of the most important investments we can make.”

Compliance should also be viewed through a different lens. Too often perceived as a cost of doing business, effective governance creates measurable value by reducing operational risk, protecting customers’ products and strengthening confidence among organisations that increasingly expect responsible business practices from their logistics partners.

Lawrence adds: “Good compliance management reduces risk, which ultimately reduces cost. It also creates value for customers by protecting their products while they’re in our care.”

The organisations best positioned for the future are those that combine resilience with adaptability. They invest in capable people, encourage innovation, strengthen governance and continuously evolve to meet changing customer needs.

Sustainability is not just about protecting the planet’s future. It is about building organisations that are equipped to protect their people’s future, earn their customers’ trust, and adapt with confidence to whatever comes next. Businesses that embrace this broader definition of sustainability will not only remain relevant but also help shape the future of logistics.

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Logistics

From South African Orchard to Chinese Market: The Supply Chain Behind the Cherry Export

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Close up shot of a person hand picking cherries into a basket.

South African cherry growers can now sell into China for the first time, opening a major new market for the country’s growing cherry industry.

Agriculture Minister Willie Aucamp signed the market-access protocol with China’s General Administration of Customs in Beijing on 8 September. China imported about 586,900 tonnes of cherries worth US$3.3 billion in 2025, making it the world’s largest cherry importer.

For South Africa’s supply-chain industry, however, the interesting part starts after the agreement is signed.

Getting cherries from an orchard to a Chinese buyer requires a coordinated journey involving harvesting, packing, temperature-controlled logistics, road freight, export procedures, international shipping and distribution.

For a perishable product, every stage matters.

From Orchard to Packhouse

The export journey starts with producing fruit that meets the requirements of the destination market.

The new market-access protocol establishes the framework for South African cherries to enter China and forms part of the sanitary and phytosanitary arrangements governing agricultural trade between the two countries.

Once harvested, cherries need to move quickly through packing and preparation. The fruit then enters a temperature-controlled supply chain designed to maintain its condition while it travels towards the export gateway.

This makes logistics more than a transport function. Delays at the farm, packhouse, storage facility or during transport can reduce the time available for the rest of the journey.

The Journey to the Export Gateway

Where the cherries are grown will influence how they reach international markets.

South Africa’s cherry industry has expanded significantly in recent years, with planted area increasing from 185 hectares in 2012 to 819 hectares in 2024, according to industry body Hortgro.

As production grows, so does the logistics network needed to support it.

More fruit means more movement between farms and packhouses, greater demand for cold storage and additional transport capacity to connect production areas with export gateways.

The opening of China could therefore create opportunities beyond the growers themselves.

Then Comes the Export Process

Physical movement is only part of getting the cherries into China.

South African exporters also need to meet customs and origin requirements.

South Africa’s temporary zero-tariff arrangement with China came into effect on 1 May 2026. Qualifying exports can receive zero-tariff treatment if they meet the applicable rules of origin, although some tariff lines are subject to quotas.

SARS issues the Rules of Origin certificates required for qualifying exports. Exporters must also maintain the required documentation and comply with the scheme’s conditions to receive the tariff benefit.

For the supply chain, this means a shipment can be physically ready to leave South Africa but still be unable to move as planned if the documentation and customs requirements are not in order.

China is Only Another Link in the Chain

Once the cherries arrive in China, the journey is not over.

The shipment still needs to clear the relevant authorities, reach importers and move through China’s distribution network before reaching its final buyer.

That makes coordination across the entire journey particularly important.

A delay in South Africa does not simply mean a later departure. It reduces the time available for every stage that follows.

A New Market, And A New Logistics Opportunity

The Department of Agriculture expects the opening of the Chinese market to stimulate further investment in cherry production and estimates that it could create about 600 new jobs.

If production expands, the supporting supply chain will need to expand with it — from packhouses and cold storage to road freight, export services and international logistics.

That is what makes the agreement significant beyond agriculture.

South Africa now has access to a major new market. The next challenge is building a supply chain capable of getting those cherries there on time, in good condition and at a competitive cost.

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