Second-year sponsorship comes as the platform reaches 2 million TikTok views and expands its influence among South Africa’s road freight SMMEs
FNB and WesBank have renewed their sponsorship of the On The Road Podcast for a second consecutive year, backing the continued growth of one of South Africa’s most distinctive platforms dedicated to the road freight and transport SMME sector.
Hosted by Florence Musundwa, Convenor of the Road Freight SME Summit, On The Road has grown from a specialist industry podcast into a platform giving voice to the entrepreneurs, fleet owners, drivers and businesses that keep South Africa’s freight economy moving.
Florence Musundwa
The sponsorship renewal comes as the podcast reaches a significant new audience milestone, with more than 7,100 YouTube subscribers, past 300,000 YouTube views, more than 30,000 TikTok followers and 2 million TikTok views.
When the podcast entered its first sponsored year, it had approximately 800 YouTube subscribers and 2,700 TikTok followers.
The latest figures demonstrate not only audience growth, but a growing appetite for industry specific conversations that speak directly to the realities of running a transport business in South Africa and across the region.
In the 28 days to 5 October 2026, the YouTube channel recorded more than 18,500 views and approximately 1,600 hours of watch time, with nearly 58% of viewers not yet subscribed to the channel, indicating that On The Road continues to attract new audiences beyond its established community.
A Platform for the People Behind the Freight Economy
“Road freight is fundamental to the movement of goods across South Africa and the wider Southern African region, yet the experiences of the small and emerging operators who form an important part of the industry are often absent from mainstream business conversations,” explains Musundwa. “On The Road was created to change that.”
The podcast provides a platform where transport entrepreneurs can have candid conversations about cash flow, pricing, access to finance, fuel costs, fleet management, procurement, market access, regulation, cross border opportunities and the realities of building a sustainable transport business.
Its audience includes truck owners, drivers, fleet managers and other stakeholders across the road freight ecosystem. Approximately 65% of YouTube viewers are based in South Africa, with audiences also watching from Botswana, Zambia, Namibia and Kenya.
Why FNB and Wesbank are Returning
The renewal reflects a strong strategic alignment between the issues explored on On The Road and the financial and operational realities facing transport businesses.
Transport operators operate in an environment where fuel costs, fleet costs, working capital and effective fleet management can directly determine profitability and business sustainability.
FNB Fleet Services, offered and serviced by WesBank, provides solutions designed to help operators manage these pressures, including the Auto Card, which enables secure payment for fuel, oil, tolls, repairs and maintenance, as well as Fleet Online, which provides fleet owners with information to manage and monitor fleet costs.
The decision to continue the partnership reflects the value of meeting transport entrepreneurs where they are: in an environment where practical information, access to the right financial tools and informed conversations can make a material difference to business outcomes.
From Industry Challenges to Industry Opportunities
One of the defining characteristics of On The Road is its willingness to tackle difficult conversations rather than simply celebrate success stories.
Through its flagship The Reality series, the podcast has explored issues including:
Rising fuel prices and their impact on transporters
Cash flow, pricing and financing in trucking businesses
Fleet management and profitability
Procurement, public procurement reform and corruption
The rule of law in road freight and illegal truck drivers
Cross-border trade between South Africa and Botswana
Rail reform and its implications for road freight
Last mile delivery and opportunities for small courier businesses
Guests have included Gavin Kelly (The Road Freight Association), Lebo Letsoalo (African Women in Supply Chain Association and Sincpoint), Gary Marshall (SA Express Parcel Association (SAEPA), Kamogelo Mampane (Supply Chain Council SA), Jonathan Mphake, Joshua Kadish, Mesela Nhlapo (Africa Rail Industries Association), Rogers Rasetapa and Khaya Mahlangu, Oliver Naidoo (JA Auditors), Thabo Moodie (Oricred), Reneiloe Semenya (Maysene Logistics), Malesela Tloana (Alter Clique Energy) and Tshepo Mokoa (Brima Investments), alongside transport business owners who have shared candid stories of setbacks, resilience and recovery.
Building a Stronger SMME Voice in Road Freight
For Musundwa, the growth of On The Road demonstrates the need for platforms that do more than report on the transport sector. “I started On The Road because the people who keep this country moving needed a platform where they could have honest conversations about what it really takes to build and run a transport business. The response has shown us that the industry was waiting for this conversation.”
“For me, the significance of FNB and WesBank returning for a second year goes beyond sponsorship. It demonstrates that there is value in investing in platforms that understand the lived realities of entrepreneurs and create access to information, ideas and conversations that can help businesses grow.”
Musundwa believes the future of industry engagement will increasingly be shaped by platforms that allow audiences to access depth, expertise and authentic conversations on demand.
“Podcasts are becoming an important way for industries to talk to themselves. They allow people to hear from the people doing the work, understand different perspectives and access conversations when and where it suits them. We are building On The Road to become a platform that not only reflects the industry, but contributes to how the industry thinks about its future.”
Looking Ahead
The renewed partnership comes as On The Road enters its next phase of growth, with the platform continuing to expand its content across YouTube and TikTok and deepen its focus on the issues affecting transport entrepreneurs.
The ambition is clear: to build a platform that connects industry knowledge, entrepreneurial experience, financial education and market opportunity while creating a stronger and more informed voice for road freight SMMEs.
New episodes of On The Road Podcast are available on YouTube and TikTok.
The United States intends to terminate South Africa’s participation in the African Growth and Opportunity Act (AGOA) from 1 January 2027, potentially changing the trading conditions for South African businesses exporting to the American market.
The decision follows an annual review of sub-Saharan African countries’ eligibility for AGOA. According to Greer, the US administration believes that the two governments are engaging in practices that are inconsistent with the programme’s eligibility criteria.
In South Africa’s case, the US cited concerns about barriers to American trade and investment, corruption and practices it considers threats to its national security and foreign policy interests in the region.
The statement did not identify specific examples of these concerns or outline individual trade measures that South Africa would need to change.
What the Decision Could Mean for South African Exporters
AGOA provides eligible sub-Saharan African countries with preferential access to the US market. Losing eligibility could mean that South African products currently benefiting from the programme no longer qualify for the same preferential import treatment.
For exporters, this could create additional pressure on pricing and competitiveness. If affected products become more expensive to import into the US, American buyers may reconsider their sourcing arrangements, negotiate lower prices or look towards alternative suppliers.
The potential impact extends beyond the businesses directly involved in exporting. South Africa’s international trade network connects manufacturers, agricultural producers, transport operators, freight forwarders, ports and distribution businesses.
A reduction in export demand could therefore affect activity across these connected industries. Manufacturers may need to reconsider production volumes, while logistics providers could face changes in cargo demand and established shipping routes.
The automotive industry is one area worth monitoring. Vehicle manufacturing relies on international supply chains, with components and finished products moving between production facilities and export markets. Any change to the commercial conditions of US-bound exports could influence sourcing decisions, production planning and the competitiveness of South African manufacturing.
Agricultural exporters could also face additional uncertainty, particularly where businesses have established long-term relationships with American buyers based on existing trade conditions.
Trade Uncertainty Puts Pressure on Supply Chain Planning
The proposed termination also raises questions about the longer-term predictability of South Africa’s trade relationship with the United States.
International supply chains depend on more than the physical movement of goods. Businesses make investment, procurement and production decisions based on expected market access, import duties, regulatory requirements and the reliability of trading relationships.
Changes to these conditions can influence where companies manufacture products, which suppliers they use and which markets they prioritise.
For South African exporters, the possibility of losing AGOA benefits means that businesses may need to review their exposure to the US market and assess whether their current pricing and distribution arrangements remain commercially viable.
Alternative markets may provide opportunities, but establishing new export relationships takes time. Businesses must account for market demand, regulatory requirements, transport infrastructure and the costs associated with reaching new customers.
A Decision With Implications Beyond Trade Policy
The US announcement highlights how international political and trade relationships can influence commercial decisions across entire supply chains.
Although the intended termination is not due to take effect until January 2027, the uncertainty surrounding South Africa’s eligibility could already influence how businesses approach future contracts, investment and export planning.
For South Africa, maintaining access to international markets will remain important to the competitiveness of its manufacturing and agricultural industries. The challenge will be managing the potential disruption while maintaining reliable export channels and strengthening relationships with alternative trading partners.
The outcome of further engagement between the two governments will be important in determining whether South Africa’s participation in AGOA can be preserved or whether exporters will need to prepare for a different trading environment from 2027.
South Africa’s freight logistics reform programme is making progress, with government reporting improvements at Transnet, steps towards opening the rail network to private operators and plans to establish an independent National Ports Authority.
The developments were outlined in the 2026 second-quarter progress report for Operation Vulindlela, a joint initiative of the Presidency and National Treasury aimed at accelerating structural reforms and improving the country’s economic competitiveness.
According to the report, freight logistics reforms are supporting operational improvements at Transnet, which recorded a profit of R4.6 billion for the financial year ended 31 March 2026. This marks a turnaround from the R1.9 billion net loss reported in the previous financial year.
Government Advances Rail and Port Reforms
One of the key developments is Cabinet’s approval of the approach to establishing an independent, state-owned National Ports Authority, separate from Transnet.
The move forms part of wider efforts to restructure the freight logistics sector and create conditions for increased investment and competition in transport infrastructure.
Government has also identified the publication of the revised Network Statement as an important step towards opening South Africa’s freight rail network to private operators. The framework is intended to provide greater access to the national rail network and support broader participation in freight services.
Private sector involvement is also progressing along the Ngqura Manganese Export Corridor. A Request for Qualifications process has been launched to identify a strategic partner for the corridor.
Meanwhile, the National Rail Bill has been developed to establish a legislative framework for open access to the freight rail network. It is expected to be published for public comment once approved by Cabinet.
Focus Shifts Towards Implementation
Operation Vulindlela’s latest report highlights progress across several areas of structural reform, including electricity, water, immigration, local government and digital public infrastructure.
However, the programme acknowledges that progress remains uneven in certain areas.
As reforms move from policy development and planning towards implementation, the focus is increasingly shifting towards measurable outcomes, infrastructure investment and improved service delivery.
For the freight sector, the effectiveness of these reforms will ultimately depend on whether changes to rail access, port governance and private sector participation translate into more reliable logistics services and improved capacity.
South Africa’s ability to strengthen its freight network remains closely linked to its competitiveness as a trading nation. The next phase of reform will therefore be important in determining whether the progress reported by government delivers practical improvements for businesses, exporters and the wider supply chain.
As fuel prices place growing pressure on South Africa’s supply chains, SPAR highlights the importance of efficient distribution, energy management and reliable access to everyday essentials.
Rising fuel prices are placing additional pressure on South Africa’s grocery supply chains, increasing the cost of moving products from suppliers to distribution centres and ultimately to supermarket shelves. For retailers, the challenge is balancing these pressures with the need to maintain product availability, quality and value for consumers.
According to the Road Freight Association (RFA), fuel accounts for between 35% and 55% of road transport operators’ operating costs, depending on vehicle type, route and operating conditions. Sustained increases therefore have implications beyond the transport sector, affecting businesses and consumers across the value chain.
“Every product on a supermarket shelf has a journey behind it. When fuel costs rise, the impact extends beyond the trucks transporting goods. It reinforces the importance of how efficiently we manage our entire distribution network, from vehicle fuel consumptions, route management and vehicle utilizations and order planning to maintaining reliable deliveries to stores,” says Arno Haigh, National Logistics Executive at The SPAR Group.
“While we cannot control external cost pressures, we can focus on improving operational efficiencies and ensuring that our distribution network continues to support retailers and the communities they serve.”
Managing Costs Beyond the Road
At SPAR, managing supply-chain costs extends beyond transportation. Energy resources, distribution infrastructure and operational resilience also play an important role in maintaining an efficient supply network.
As part of its ongoing investment in energy efficiency, SPAR has installed solar plants at all six of its South African distribution centres. The programme began at the South Rand distribution centre in 2017 and has since expanded across the network peaking over 10MW.
These investments help reduce reliance on grid electricity, manage energy costs and strengthen operational resilience.
However, efficiency is not only about managing costs. It also means ensuring that products reach stores in good condition, minimising avoidable food losses and maintaining reliable supply, particularly for fresh and perishable goods that require effective cold-chain management.
Reducing Food Loss Protects Value
Food loss remains an important consideration in the grocery supply chain. When products are damaged, spoil or become unsaleable before reaching consumers, the resources invested in producing, storing and transporting them are also lost.
Reducing these avoidable losses can improve operational efficiency, protect product availability and help limit unnecessary costs across the value chain.
For SPAR, reliable distribution and effective stock management are therefore central to supporting its network of independently owned stores and ensuring that retailers can continue meeting customer needs.
Connecting Communities to Essential Groceries
The final stage of the supply chain is equally important. Access to affordable groceries depends not only on the cost of transporting products but also on the availability of well-replenished stores within communities.
SPAR’s network of neighbourhood retailers, including stores serving rural, township and peri-urban communities, plays an important role in connecting households to essential groceries.
Maintaining reliable deliveries across these diverse locations requires effective distribution planning, particularly where distances, road infrastructure and operating conditions present additional challenges.
A dependable supply network helps retailers maintain stock availability while reducing the need for consumers to travel longer distances in search of everyday essentials.
Balancing Rising Costs With Consumer Value
The latest Statistics South Africa Consumer Price Index shows that annual transport inflation reached 10.8% in September 2026, with fuel inflation at 27.9%, compared with food and non-alcoholic beverage inflation of 1.2%.
While higher fuel prices do not automatically translate into equivalent increases in grocery prices, they add pressure across the supply chain. The extent of that impact depends on several factors, including supplier costs, transport strategy and the ability of businesses to manage operational efficiencies.
“As we mark Transport Month, the focus should not only be on the rising cost of moving goods, but also on how we make supply chains more efficient and resilient. For SPAR, that means continuously looking at ways to manage costs, reduce avoidable risks and support reliable distribution to our retailers,” concludes Haigh.
“Ultimately, an efficient supply chain is about more than moving products. It is about helping ensure that communities have reliable access to the groceries they need.”