Let’s face it: compiling a LinkedIn post or sharing an informative Facebook update is hardly likely to be number one on the priority list of a supply chain manager (SCM) or planner when it comes to operations. On any given day, their focus is on dealing with key matters such as inventory management, distribution, warehousing, supplier selections, transport costings, contract implementation, inbound and outbound logistics, to mention just a few.
But more and more supply chain companies are realising the importance of social media and the value that it can add to the supply chain. As a result of the international COVID-19 pandemic and lockdowns around the world, people are spending far more time online. This trend is set to continue going forward and consequently more supply chain companies have made the shift online.
Leveraging social media platforms like LinkedIn and Facebook can enhance visibility and transparency across all points of the supply process by relaying the most up-to-date information to as many key players as possible.
Here are just 4 benefits that supply chain companies will enjoy by using social media:
- Increased Customer Engagement: Ongoing communication with customers is key to building strong, lasting, long-term relationships. Sharing information about new products, developments, new insights etc. allows your customers to feel part of the supply chain process. It gives them a sense of comfort. Social media enables also communication to take place 24/7. Supply chain companies should take advantage of social media platforms to enhance their relationships with customers.
- Improved Internal Communication: Social media platforms enable messages to be delivered en masse, in real time. This results in better and faster communication at all points of the supply chain and enables partners to share important information and ensure supply chain fluidity. It is a cost-effective communication solution.
- Increased Brand Awareness: A strong presence on social media will increase awareness of your brand. Posting regularly can do wonders to raise your company’s profile, which in turn helps to drive sales and increase profitability. A visible and easily searchable web presence is vital in helping a company tell its story, promote and announce products, and reach new customers and markets.
- Staying Up-to-date on Industry Trends: By following relevant news organisations, industry publications, associations, and other media outlets on social media, your company will stay up-to-date on the latest trends and developments in the industry. It also enables your company to identify new innovations, learn about best practices, and collaborate with stakeholders, peers and suppliers. Sharing insights with your team and your customers will position your organisation as an industry leader, which in turn will generate new sales and ultimately drive business growth and profits
Social media is key for supply chain success.