Germany-based fragrances, care, flavourings, and nutrition manufacturer, Symrise AG has entered a strategic partnership with Freddy Hirsch Nigeria, a manufacturer of spices, ingredients and flavours to boost food innovation and nutrition in West Africa.
Under the new deal, the companies will focus on the development, launch and commercialisation of “transformational food products”: general seasoning, bouillon meat, snacks and instant noodles. Through the partnership, the companies said they aim to deliver authentic regional and hyperlocal African flavours and ingredients.
“Africa’s projected population of 3 billion people by 2050 presents a large market for food and nutrition globally”, says Sofiane Berrahmoune, sub-regional director flavour Africa Middle East. “Symrise AG is leading in meeting the needs of its customers and with this strategic partnership with West Africa’s leading flavourhouse – Freddy Hirsch Nigeria.
“We can deliver even greater speed to market in Africa. This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable insights about Africa’s food industry.”
Increasing urbanisation, rising incomes, a growing regional population, and evolving lifestyle changes are driving the African food flavour and enhancer ingredient market and increasing the consumption of processed foods and beverages.
Together, Symrise AG and Freddy Hirsch Nigeria are aiming to position themselves as the “leading contributors to the evolution of the food and beverage industry” in West Africa and the Middle East. “Together, we are stronger than ever, committed to co-create with Freddy Hirsch Nigeria, combining the best of our strengths and leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding,” concluded Berrahmoune.