LinkedIn is the most powerful social media platform for B2B companies: with more than 575 million users, 260 million of which are active monthly active users. Of those users who are engaging with the platform monthly, 40% access it on a daily basis.
If your supply chain organisation is not active on LinkedIn, you are losing out on many opportunities: to generate new leads, forge new relationships, increase your brand awareness and improve your company’s positioning, to mention but a few benefits. In short, your visibility on LinkedIn can increase your company’s profitability – and bottom line.
Here are just 5 ways you can maximise LinkedIn for business success:
- Create a captivating company page: People and businesses turn to LinkedIn to learn more about your company. Make sure that your company can not only be found, but also presents itself in a professional, compelling manner. First impressions count! This is an opportunity to showcase your company as an industry leader.
- Participate in LinkedIn Groups: There are hundreds of Groups on LinkedIn in that bring people interested in supply chain together. Conversations about supply chain are taking place within LinkedIn’s groups on a daily basis. By participating in LinkedIn groups you will be able to:
- provide your company with business and market intelligence;
- introduce you to new, interesting, and relevant topics;
- increase awareness about your company; and
- position your company as an industry leader
3) Content Distribution: Use your LinkedIn company page to share content: your own content, as well as curated content. You can also share posts that others have written, which would be of interest.
Content distribution via LinkedIn serves to increase brand awareness and position your company as a knowledge and industry leader.
- Include your employees: Encourage your team to actively participate in LinkedIn, by sharing your content, creating conversations and participating in LinkedIn Groups. It’s all about engaging with your target audience and creating conversations.
- Prospect for leads: LinkedIn can be used to prospect for leads and to build your sales pipeline. Look not only within groups, but also within your vast network. Also, use LinkedIn to research target companies and industries.
LinkedIn is a powerful B2B platform that should be a part of all companies’ B2B online marketing strategy.